BEAR was founded by Tasmanian creative Sarah McDade who has affectionately been called ‘Bear’ her entire life. Sensitive to beautiful things, with an eye for detail, Bear is inspired by light, adventure, the ocean, and clean, well-designed spaces. Bear spends her time creating visual narratives through styling and photography projects.

Think of BEAR as your travel concierge, encouraging you to stray far and wide in search of beauty. BEAR provides inspiration and recommendations for places to eat, stray and stay.

Stray beautiful, BEAR.